Kristin is a versatile and results-driven content strategist. With two decades of experience spanning both B2B and B2C/B2NC environments, she knows how to balance search engine technicalities with compelling storytelling.

Here is a quick breakdown of her core strengths and expertise:

• Integrated Content Strategy: High-impact execution across diverse formats—website copy, PR, ad copy, and video scripts.
• SEO & Engagement Balance: Seamlessly integrates keyword optimization without sacrificing copy quality or reader interest.
• Executive & Industry Versatility: Trusted advisor to C-suite teams in high-tech, biotech, finance, consumer goods, security, real estate, and lifestyle sectors.
• Emerging Tech & Startups: Deep experience helping disruptive brands and new companies define their voice and scale revenue.

Keith Goodman, V. P. Sales and, Modern Postcard (www.modernpostcard.com)

"I have spent 20+ years in high technology sales and marketing. I have spent almost ten of them working with Kristin in one facet of marketing or another. It is great working with someone who really has an understanding of the use of marketing and public relations to maximize presence and revenues. Kristin is as professional as they come. I would recommend her to anybody.”

Elizabeth Fessler, CEO, Herbalix (www.herbalix.com)

"When we first started with Kristin, she provided us with basic copywriting and PR services. Next we added marketing and social media, then video production and the development of a new website along with new product strategies. She provided modern ideas and advice, and superior customer service on a timely basis. She responded to urgent needs upon request - always available to discuss trending opportunities and approaches."

Kristin Keyes, Director Product Marketing, Expense Watch, Inc.

Top Qualities: Great results, expert, and creative.

"Kristin knows marketing, public relations and search engine optimization. She creatively approaches each project/client requirements delivering programs with great results. She sees the big picture while paying attention to the details.

Kristin is an innovative marketing and communications professional. We worked together both at MetaCreations and as business colleagues in a joint PR and marketing venture, and I have also hired her for projects at other businesses for which I have worked in the past.

She has a great ability to develop, write and execute strategic communications materials and online marketing plans that significantly magnify and build upon high-level company goals. She is also adept at fine details to ensure the timely and successful completion of projects. I strongly recommend Kristin for copywriting or any marketing, public relations, and corporate communication projects you are considering. I wouldn't hesitate to work with Kristin again should the opportunity arise.”

Ridgeview Vacation Rental, Idyllwild, CA -  Jan Mulligan

"Kristin has been instrumental in turning our Idyllwild vacation home, which in the past was occasionally rented with just average reviews, into a much busier rental property with glowing 5-star reviews. After years of struggling with our rentals, she has helped make our success easy to achieve. (Strategy, Platform copywriting, maintenance, customer relations, etc.)

Do we have any regrets? Yes … we should have hired her sooner!"

Brian Toolan, CEO, The Plan Collection (www.theplancollection.com)

“I have been impressed with Kristin and her team's ability to execute on multiple fronts for us. From the beginning, they took a more holistic approach for our site – analyzing both opportunities for improvement both onsite and offsite. Onsite included the obvious (meta tags) and the not so obvious (linking structures, improvements to the UX). But it has been their work on improving our offsite efforts that have impressed us the most – slowly building up quality, relevant links; extending our social media to include engaging video and a more active Google+ presence, including Google Authorship.

I would add that MarCom’s ability to not get ‘stuck’ just doing what worked in the past but rather to look forward and test new ideas.

Mark Laing, Former Vice President of Sales Cybermedia Corp.

“It has been my pleasure to work with Kristin over the years and most recently at CyberDefender where I was consulting as Vice President, Sales. Kristin is one of those rare creatures in our business - superbly competent and also a superb human being. She follows up instantly, returns calls instantly and is an absolute PR Whiz.” 

Scott Gordon, Former VP Business Development, Cybermedia Corp

“Through various projects on which I've worked with Kristin, she has consistently proven herself to be an energetic and creative resource. With her extensive PR connections in the technology field, and her unique ability to boil down complex concepts for mass consumption, she is a valuable asset to any team.”

Reference telephone numbers and/or emails are available upon request.

The following marketing strategies represent what Kristin can deliver to  clients: unparalleled market strategies; cost effective solutions and a significant return on investment. (Writing samples under "WORK")

Client: Herbalix Restoratives, Port Ludlow, WA - Organic skin care manufacturer focused on detox formulations.

Challenge: A small company in a mature and aggressive industry of skin products, Herbalix's main goal was to market their detox deodorant in a market where the goliaths manufacture toxic aluminum-based antiperspirants, something many believe to be toxic to the human body.

Solution: The strategy was to maintain traditional sales in retail, while beginning to build their brand online, and to educate people about the toxic effects of most traditional deodorants in the marketplace. Kristin developed key messaging, wrote and produced their new website www.Herbalix.com, and began a keyword search engine optimization (SEO) strategy for more than 10 keyword phrases to cover their entire product line. At the same time she managed traditional marketing and public relations for their line of more than 30 organic skin and hair care products. She wrote the copy and helped produce more than twenty Herbalix videos on the company and its products.

Results: During this time, the work proved highly successful in increasing revenues for Herbalix by nearly double.

Client: SoftKrypt, Prescott, AZ. - A pioneer in. the concept of core “blackening” data protection technology.

Challenge: Provide the ‘face and personality’ for SoftKrypt™ and its products and technologies, enabling them to articulate who they are, and why their security solutions are better and differ from the competition. 

Goal: Launch the creative process for branding the company and its solutions, and determine the marketing strategy EasyKrypt™, a small business encryption software product; CodeBlackening™ technology to eliminate piracy; and Fully Homomorphic Encryption (FHE) to rectify transaction fraud.

Solution: Over a six month period of time, developed strategies with an eye towards corporate branding and differentiation. This included:

· Refined key messages for solutions and services with focus to launch encryption solutions.

· Developed marketing campaigns with focus to target SMB verticals.

· Hired and managed creative director for all creative branding efforts.

· Completed writing, and assisted in designing and building website. 

· Produced numerous product feature Camtasia videos, plus two corporate SoftKrypt videos for YouTube and syndication on the Web. Video on blackening. Blackening Investor video.

· Developed social media marketing frontline to start conversations and generate leads. 

· Drafted business plan for raising B round of funding and although Phase 1 of the project was completed, the company never received funding.

Public Relations Campaigns for Misc. Clients

B2B

ProComplianceWare (www.procomplianceware.com) 

Worked closely with CEO Edward (Ted) Sailor to develop the strategies and tactics to launch ProComplianceWare. 

· Conducted website audit and rewrote web copy integrating SEO.

· Developed and wrote press kit materials. (product profile, Executive bios, FAQ, testimonials press releases, etc.)

· Press release: ProComplianceWare Enables Companies to Meet Environmental Compliance Requirements and Avoid Cost Penalties. Media placements: Dock Age and Marx.

B2C

The Plan Collection (www.theplancollection.com)

Goals: Improve website copy and interactivity to engage customers; manage PR and improve social media.

Press release: Trends in Residential House Plans Reflect Transitioning Baby Boomer Lifestyles. Media placement: The Wall Street Journal - Article - "Blueprint for a Custom Home."

Press release: The Plan Collection Introduces 3D Printing of House Plans; Media Placements: Gizmodo, Construction Informer Blog and Green Living Guy.

• Brand development and positioning.
• Copywriting (Tech-writing included).
• Create, execute and manage integrated marketing campaigns.
• Marketing Communications and PR.
• Social media marketing campaigns.

Simply put, I was born to write.

My passion for storytelling naturally led me into marketing and PR, where I’ve spent years crafting and executing high-impact, strategic campaigns and garnering excellent and measurable results. 

Early in my career, my focus was in high-tech and disruptive technologies. After launching my own business, I began supporting small businesses including health care, and destination hospitality market, helping unique brands find their voice and reach their ideal audience.

I am married and we live in the mountains of California, an hour outside of Palm Desert and just two and a half hours from Los Angeles. 

I am seeking short or long-term contracts and can be reached at KristinGAtwood@gmail.com.

I work remotely and am able to devote time to clients and projects as needed from my fully embellished in-home office. 

East coast hours and online virtual meetings are welcome and I am open to essential travel.